Why schema markup matters for AI
LLMs use structured data to disambiguate entities, link your brand to topics, and trust your content enough to repeat it in answers. Pages with rich, accurate JSON-LD are demonstrably more likely to be cited by ChatGPT, Perplexity and AI Overviews than pages without it.
Where to paste the schema
Drop the generated <script> block inside the <head> of your page (or use your CMS's schema field). Validate with the Schema.org validator after pasting.