PRESENSS is an AI Visibility Intelligence platform that measures and optimizes how a brand appears inside the answers of the 9 leading AI engines: ChatGPT, Gemini, Claude, Perplexity, Grok, Copilot, DeepSeek, AI Overviews and Meta AI. It produces the PRSNSS Score (0–100) and uses synthetic personas plus the Presence Agent to grow brand presence in AI.

What is GEO and how is it different from SEO?

GEO (Generative Engine Optimization) is the discipline of making a brand visible inside AI-generated answers — not in classic search result links. While SEO optimizes for ranking on Google or Bing, GEO optimizes for being mentioned, cited and recommended by ChatGPT, Gemini, Claude, Perplexity, Grok, Copilot, DeepSeek, AI Overviews and Meta AI.

How does PRESENSS measure AI visibility?

PRESENSS runs thousands of real queries across 9 AI engines using synthetic personas matched to your target audience. For every response it analyzes presence (mentioned or not), position (where the brand appears), sentiment, and context (recommended, compared, or merely listed). The result is the PRSNSS Score, on a 0–100 scale, segmented by engine, language, intent and persona.

What is the PRSNSS Score?

The PRSNSS Score is a 0–100 metric of a brand's visibility inside AI answers. It blends four components: Presence (35), Position (25), Sentiment (20) and Context (20), weighted by the market share of each AI engine (ChatGPT 18%, Gemini 16%, Claude and Perplexity 14%, Grok, Copilot and AI Overviews 10%, DeepSeek 8%).

Which AI engines does PRESENSS support?

PRESENSS supports the 9 leading AI engines: ChatGPT (OpenAI), Gemini (Google), Claude (Anthropic), Perplexity, Grok (xAI), Copilot (Microsoft), Google AI Overviews, DeepSeek and Meta AI (Llama).

Does PRESENSS track brand visibility inside Grok?

Yes. PRESENSS runs persona-driven queries against Grok (xAI) and scores presence, position, sentiment and context exactly as it does for ChatGPT or Gemini. Grok weighs 10% of the blended PRSNSS Score. Because Grok leans heavily on real-time social signals, PRESENSS also surfaces Reddit and X discussion opportunities as concrete Presence Agent actions for brands with low Grok visibility.

How do I get my brand cited by AI Overviews and Meta AI?

AI Overviews and Meta AI reward structured, citable content: FAQ and Product schema, clear factual statements near the top of the page, comparison tables, and mentions on third-party sources those engines already cite. PRESENSS identifies which external domains each engine cites for your category through citation tracking, then the Presence Agent generates the schema, content briefs and outreach needed to appear in them.

What are synthetic personas?

Synthetic personas are AI-generated user profiles — startup founder, enterprise buyer, technical user, marketing manager, local consumer — each with its own intent, language and search behavior. PRESENSS uses them to simulate how different real customers would query AI engines about your category.

What is the Presence Agent?

The Presence Agent is PRESENSS's autonomous optimization layer. It turns recommendations from the PRSNSS Score into concrete actions — content briefs, schema, citations, outreach — and either executes them on verified domains or delivers downloadable assets. It is included in the Business and Enterprise plans.

How much does PRESENSS cost?

PRESENSS has six tiers: Free (€0, 5 simulations/month, 2 AI engines), Starter (€49, 3 engines), Growth (€149, 5 engines), Pro (€299, 7 engines + citation tracking + API), Business (€499, all 9 engines + Presence Agent with 100 actions/month) and Enterprise (custom).

A practical framework for connecting AI visibility metrics to revenue. Includes attribution, conversion and forecasting models.

Measuring AI Visibility ROI

Finance teams want one number: pipeline per dollar invested. Here is how to get there with GEO.

The attribution stack

1. PRSNSS Score lift — leading indicator (visible in 2-4 weeks).

2. AI referral traffic — Perplexity, Bing/Copilot and Gemini emit referrers; ChatGPT and Claude largely do not.

3. Branded direct traffic lift — proxy for unattributed AI mentions.

4. Pipeline tagged "AI-influenced" — ask in demo forms.

Benchmark conversion rates (PRESENSS data, 2026)

Perplexity: 4.2% click-to-MQL
Copilot/Bing: 3.1%
ChatGPT (direct): 0.9% (mostly invisible)
AI Overviews: 1.4%

Forecasting model

Incremental MQLs ≈ Δ(PRSNSS) × monthly_query_volume × engine_share × 0.011

FAQ

Is GEO measurable?

Yes — directly for Perplexity/Copilot, indirectly for ChatGPT/Claude via branded-search lift.

Measuring AI Visibility ROI: From PRSNSS Score to Pipeline

Measuring AI Visibility ROI

The attribution stack

Benchmark conversion rates (PRESENSS data, 2026)

Forecasting model

FAQ

Is GEO measurable?

See your brand's AI Visibility Score

Related reading

State of AI Visibility 2026: Benchmarks Across B2B SaaS Brands