PRESENSS is an AI Visibility Intelligence platform that measures and optimizes how a brand appears inside the answers of the 9 leading AI engines: ChatGPT, Gemini, Claude, Perplexity, Grok, Copilot, DeepSeek, AI Overviews and Meta AI. It produces the PRSNSS Score (0–100) and uses synthetic personas plus the Presence Agent to grow brand presence in AI.

What is GEO and how is it different from SEO?

GEO (Generative Engine Optimization) is the discipline of making a brand visible inside AI-generated answers — not in classic search result links. While SEO optimizes for ranking on Google or Bing, GEO optimizes for being mentioned, cited and recommended by ChatGPT, Gemini, Claude, Perplexity, Grok, Copilot, DeepSeek, AI Overviews and Meta AI.

How does PRESENSS measure AI visibility?

PRESENSS runs thousands of real queries across 9 AI engines using synthetic personas matched to your target audience. For every response it analyzes presence (mentioned or not), position (where the brand appears), sentiment, and context (recommended, compared, or merely listed). The result is the PRSNSS Score, on a 0–100 scale, segmented by engine, language, intent and persona.

What is the PRSNSS Score?

The PRSNSS Score is a 0–100 metric of a brand's visibility inside AI answers. It blends four components: Presence (35), Position (25), Sentiment (20) and Context (20), weighted by the market share of each AI engine (ChatGPT 18%, Gemini 16%, Claude and Perplexity 14%, Grok, Copilot and AI Overviews 10%, DeepSeek 8%).

Which AI engines does PRESENSS support?

PRESENSS supports the 9 leading AI engines: ChatGPT (OpenAI), Gemini (Google), Claude (Anthropic), Perplexity, Grok (xAI), Copilot (Microsoft), Google AI Overviews, DeepSeek and Meta AI (Llama).

Does PRESENSS track brand visibility inside Grok?

Yes. PRESENSS runs persona-driven queries against Grok (xAI) and scores presence, position, sentiment and context exactly as it does for ChatGPT or Gemini. Grok weighs 10% of the blended PRSNSS Score. Because Grok leans heavily on real-time social signals, PRESENSS also surfaces Reddit and X discussion opportunities as concrete Presence Agent actions for brands with low Grok visibility.

How do I get my brand cited by AI Overviews and Meta AI?

AI Overviews and Meta AI reward structured, citable content: FAQ and Product schema, clear factual statements near the top of the page, comparison tables, and mentions on third-party sources those engines already cite. PRESENSS identifies which external domains each engine cites for your category through citation tracking, then the Presence Agent generates the schema, content briefs and outreach needed to appear in them.

What are synthetic personas?

Synthetic personas are AI-generated user profiles — startup founder, enterprise buyer, technical user, marketing manager, local consumer — each with its own intent, language and search behavior. PRESENSS uses them to simulate how different real customers would query AI engines about your category.

What is the Presence Agent?

The Presence Agent is PRESENSS's autonomous optimization layer. It turns recommendations from the PRSNSS Score into concrete actions — content briefs, schema, citations, outreach — and either executes them on verified domains or delivers downloadable assets. It is included in the Business and Enterprise plans.

How much does PRESENSS cost?

PRESENSS has six tiers: Free (€0, 5 simulations/month, 2 AI engines), Starter (€49, 3 engines), Growth (€149, 5 engines), Pro (€299, 7 engines + citation tracking + API), Business (€499, all 9 engines + Presence Agent with 100 actions/month) and Enterprise (custom).

GEO vs SEO: Complete 2026 Comparison Guide

GEO and SEO are not the same — and treating them as one will cost you. Here is a side-by-side comparison of metrics, tactics, tools and timelines.

They look similar. They are not.

Both GEO and SEO aim to make your brand more discoverable. Both rely on content quality and authority signals. But the inputs, outputs and measurement are fundamentally different.

If you're running your AI visibility program out of your SEO playbook, you're leaving 60-80% of value on the table.

Side-by-side comparison

Goal

SEO: Rank in the top 10 organic results.
GEO: Get mentioned, cited and recommended inside AI-generated answers.

Primary surface

SEO: Google SERP (10 blue links).
GEO: ChatGPT, Gemini, Claude, Perplexity, Copilot, Grok, DeepSeek, AI Overviews.

Core metric

SEO: Position 1–10 and CTR.
GEO: Mention rate, sentiment, recommendation share, citation rate.

What "winning" looks like

SEO: Position 1 organic for your money keyword.
GEO: Being the first brand named when someone asks ChatGPT "best [category] for [use case]".

Crawlable assets

SEO: Web pages, sitemaps, internal links.
GEO: Same + Wikipedia, Reddit, G2, structured data, third-party comparison posts.

Optimization signals

SEO: Backlinks (DR/DA), on-page keywords, Core Web Vitals.
GEO: Structured data, citation-worthy presence, sentiment, comparative content, brand consistency across sameAs.

Timeline to results

SEO: 6–12 months for new domains.
GEO: 30–90 days (LLMs update faster than Google's index).

Tools

SEO: Ahrefs, SEMrush, Search Console.
GEO: PRSNSS, Profound, Bluefish, custom dashboards.

Where they overlap

High-quality, well-structured content helps both.
Domain authority matters in both (Google's and LLMs' notion of trust correlate ~0.7).
Brand search volume drives both (LLMs use search frequency as a "this brand matters" signal).

Where they diverge

Backlinks: Critical for SEO, secondary for GEO. LLMs don't parse the link graph the way Google does.
Long-tail keywords: SEO loves them. GEO answers them all in a single synthesized paragraph.
CTR optimization: Meaningless in GEO — there's no link to click.
Reddit/Wikipedia: Marginal for SEO, critical for GEO. LLMs cite them constantly.
JSON-LD: Helpful for SEO rich snippets, essential for GEO ingestion.

Should you do both?

Yes — but allocate budget by where your traffic is going:

If >30% of your category searches now show AI Overviews: shift 40% of SEO budget to GEO.
If you sell to technical buyers (developers, IT, security): they use ChatGPT/Perplexity heavily. GEO may already be more important than SEO.
If you're B2C local: SEO + Google Maps still dominates. GEO is a secondary play.

The 80/20 rule

The 20% of work that drives 80% of GEO results:

1. JSON-LD on every important page.

2. Wikipedia + 5 strong Reddit threads.

3. One public "vs competitor" page.

4. Weekly PRSNSS measurement.

The bottom line

SEO and GEO are siblings, not twins. You need both. But pretending they're the same will leave you invisible in the channel that's growing 10x faster than Google search.

See exactly where you stand on GEO with a free PRSNSS Score.

GEO vs SEO: The complete 2026 comparison