Question 1

What is PRESENSS?

Accepted Answer

PRESENSS is an AI Visibility Intelligence platform that measures and optimizes how a brand appears inside the answers of the 9 leading AI engines: ChatGPT, Gemini, Claude, Perplexity, Grok, Copilot, DeepSeek, AI Overviews and Meta AI. It produces the PRSNSS Score (0–100) and uses synthetic personas plus the Presence Agent to grow brand presence in AI.

Question 2

What is GEO and how is it different from SEO?

Accepted Answer

GEO (Generative Engine Optimization) is the discipline of making a brand visible inside AI-generated answers — not in classic search result links. While SEO optimizes for ranking on Google or Bing, GEO optimizes for being mentioned, cited and recommended by ChatGPT, Gemini, Claude, Perplexity, Grok, Copilot, DeepSeek, AI Overviews and Meta AI.

Question 3

How does PRESENSS measure AI visibility?

Accepted Answer

PRESENSS runs thousands of real queries across 9 AI engines using synthetic personas matched to your target audience. For every response it analyzes presence (mentioned or not), position (where the brand appears), sentiment, and context (recommended, compared, or merely listed). The result is the PRSNSS Score, on a 0–100 scale, segmented by engine, language, intent and persona.

Question 4

What is the PRSNSS Score?

Accepted Answer

The PRSNSS Score is a 0–100 metric of a brand's visibility inside AI answers. It blends four components: Presence (35), Position (25), Sentiment (20) and Context (20), weighted by the market share of each AI engine (ChatGPT 18%, Gemini 16%, Claude and Perplexity 14%, Grok, Copilot and AI Overviews 10%, DeepSeek 8%).

Question 5

Which AI engines does PRESENSS support?

Accepted Answer

PRESENSS supports the 9 leading AI engines: ChatGPT (OpenAI), Gemini (Google), Claude (Anthropic), Perplexity, Grok (xAI), Copilot (Microsoft), Google AI Overviews, DeepSeek and Meta AI (Llama).

Question 6

Does PRESENSS track brand visibility inside Grok?

Accepted Answer

Yes. PRESENSS runs persona-driven queries against Grok (xAI) and scores presence, position, sentiment and context exactly as it does for ChatGPT or Gemini. Grok weighs 10% of the blended PRSNSS Score. Because Grok leans heavily on real-time social signals, PRESENSS also surfaces Reddit and X discussion opportunities as concrete Presence Agent actions for brands with low Grok visibility.

Question 7

How do I get my brand cited by AI Overviews and Meta AI?

Accepted Answer

AI Overviews and Meta AI reward structured, citable content: FAQ and Product schema, clear factual statements near the top of the page, comparison tables, and mentions on third-party sources those engines already cite. PRESENSS identifies which external domains each engine cites for your category through citation tracking, then the Presence Agent generates the schema, content briefs and outreach needed to appear in them.

Question 8

What are synthetic personas?

Accepted Answer

Synthetic personas are AI-generated user profiles — startup founder, enterprise buyer, technical user, marketing manager, local consumer — each with its own intent, language and search behavior. PRESENSS uses them to simulate how different real customers would query AI engines about your category.

Question 9

What is the Presence Agent?

Accepted Answer

The Presence Agent is PRESENSS's autonomous optimization layer. It turns recommendations from the PRSNSS Score into concrete actions — content briefs, schema, citations, outreach — and either executes them on verified domains or delivers downloadable assets. It is included in the Business and Enterprise plans.

Question 10

How much does PRESENSS cost?

Accepted Answer

PRESENSS has six tiers: Free (€0, 5 simulations/month, 2 AI engines), Starter (€49, 3 engines), Growth (€149, 5 engines), Pro (€299, 7 engines + citation tracking + API), Business (€499, all 9 engines + Presence Agent with 100 actions/month) and Enterprise (custom).

How to optimize your brand for Perplexity

Why Perplexity matters for GEO

Optimization tactics for Perplexity

Ranking signals Perplexity weights most

Competitive insight

FAQ — Perplexity GEO

Optimize for the other AI engines

See your Perplexity visibility score